CRM Automation
Your CRM, updated automatically.
Stop asking reps to update the CRM. Wallapop writes contacts, notes, next steps, and stage moves back to Salesforce and HubSpot after every call.
The business impact.
Why revenue teams choose CRM Automation.
Reclaim rep hours
5–7 hours per rep per week, back on selling.
Clean pipeline data
Consistent fields and notes across every deal.
Managers get real signal
No more stale CRM state or optimistic forecasts.
Everything included in CRM Automation.
Production-grade capabilities, tuned for enterprise revenue teams and ready on day one.
- Auto-created contacts and roles
- Notes and next steps synced
- Stage movement suggestions
- MEDDICC / SPICED field population
- Custom field mapping
- Bi-directional Salesforce & HubSpot sync
How it works.
Detect
AI identifies contacts, stages, and next steps.
Draft
CRM updates queued for rep review.
Approve
One-click confirm in Slack.
Sync
Data written back to the CRM bi-directionally.
See CRM Automation inside Wallapop.
A live view of what your team sees every day. Every metric drills down to the underlying calls, deals, and reps.
See it liveThis is what your team sees.
Add contact 'Priya Shah, VP Ops'. Move Northwind to Proposal. Set next step: pricing review Nov 21.
Try CRM Automation on your calls.
30-minute demo. We'll show CRM Automation running live against one of your real conversations.
Frequently asked.
How is CRM Automation different from a call recorder?+
Recording is table stakes. CRM Automation turns raw conversations into structured performance outcomes — objective scores, predictions, or automation your team can act on the same day.
How long does setup take?+
Most teams are live in under 48 hours. One-click OAuth into your CRM, calendar, and meeting tools — no engineering time required.
Is this available on every plan?+
CRM Automation is included on the Growth plan and above. Starter customers get a preview; Enterprise customers get custom models tuned to their motion.
Is my customer data secure?+
Yes. SOC 2 Type II, GDPR, HIPAA-ready. Data is encrypted end-to-end and never used to train third-party models.