Sales Playbook
A living playbook, backed by data.
Codify your winning motion — and see, in real time, which plays reps run and which win.
The business impact.
Why revenue teams choose Sales Playbook.
Playbook that lives in the flow
Guidance surfaces in the tools reps already use.
Evidence-based iteration
See which plays win and evolve accordingly.
Faster ramp
New hires ship on-motion from week one.
Everything included in Sales Playbook.
Production-grade capabilities, tuned for enterprise revenue teams and ready on day one.
- Stage-by-stage play library
- Objection response templates
- Adoption analytics per rep
- Win-rate attribution per play
- In-call and pre-call surfacing
- Version history and A/B testing
How it works.
Codify
Import or build plays and templates.
Surface
Guidance shows up before and during calls.
Track
Adoption and outcomes measured per play.
Iterate
Update plays based on evidence.
See Sales Playbook inside Wallapop.
A live view of what your team sees every day. Every metric drills down to the underlying calls, deals, and reps.
See it liveThis is what your team sees.
63% adoption. 48% win rate when used vs. 29% when skipped. Recommend making required for enterprise deals.
Try Sales Playbook on your calls.
30-minute demo. We'll show Sales Playbook running live against one of your real conversations.
Frequently asked.
How is Sales Playbook different from a call recorder?+
Recording is table stakes. Sales Playbook turns raw conversations into structured performance outcomes — objective scores, predictions, or automation your team can act on the same day.
How long does setup take?+
Most teams are live in under 48 hours. One-click OAuth into your CRM, calendar, and meeting tools — no engineering time required.
Is this available on every plan?+
Sales Playbook is included on the Growth plan and above. Starter customers get a preview; Enterprise customers get custom models tuned to their motion.
Is my customer data secure?+
Yes. SOC 2 Type II, GDPR, HIPAA-ready. Data is encrypted end-to-end and never used to train third-party models.